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The Politics of Everything

Apr 12, 2022

Corporate innovation is at the heart of any business success.


Bruno Pešec helps business leaders innovate profitably He is one of the rare innovators who can claim that he has worked on a regulation-defying freight train and an award-winning board game for teaching entrepreneurship and innovation.

With ten years of experience in different industries—including defence, manufacturing, education, entertainment, and financial services—he has delivered projects that had positive impact on GDP of several countries, succeeded and failed inventing and innovating, and overcame several problems and challenges with no obvious solutions.

In addition to his corporate experience with brands like DNV, DNB, and Kongsberg Group, Bruno is deeply involved with the global entrepreneurial community. He co-founded Norwegian Lean Startup Circle, Norway's largest Lean Startup community, and Founder Institute Norway, the world’s premier idea-stage accelerator and startup launch program. He often serves as a mentor and judge at various accelerators, incubators, and events across the globe.

His academic credentials include a master's degree with distinction in industrial engineering and management, specialization in production and quality engineering, and an advanced management diploma with specialization in strategy and innovation. He has also been trained by Toyota in corporate value creation and innovation. Bruno is currently undertaking a doctorate in organizational change, with a particular focus on the issues with innovation in large enterprises.

He has been a passionate practitioner of martial arts since 1997, having trained in karate, wrestling, and muay thai. Bruno resides in Oslo, Norway, with the love of his life, Tamara. We are here to discuss The Politics of Corporate Innovation.

We cover off in this podcast:


  1. Corporate innovation can be defined as the process of enterprises implementing innovation opportunities into existing business models. Established companies who engage in corporate innovation typically have a dedicated team towards innovation efforts. Is that always the case or can innovation be embedded in a business culture, so everyone has a chance to do it inside a company?
  2. A 2020 McKinsey study shows innovation is in crisis. Quote “COVID-19 pandemic has upended nearly every aspect of life, from the personal (how people live and work) to the professional (how companies interact with their customers, how customers choose and purchase products and services, how supply chains deliver them). However, more than three-quarters also agreed that this crisis will create significant new opportunities for growth, although this varies significantly by industry.” What are some ways you have seen that happen so far and will that continue to happen longer term?
  3. Do larger organizations tend to have a harder time innovating vs leaner, smaller businesses, who can be nimble, try new things faster, and be agile in hard times, or not? Examples, please.
  4. What are the tried-and-true best ways to execute corporate innovation and why?
  5. Take away: What is your final takeaway message for us on The Politics of Corporate Innovation?



Contact details:

LinkedIn: (23) Bruno Pešec | LinkedIn

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