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The Politics of Everything

May 31, 2022

A personal brand is widely recognized as the perception or impression of an individual based on their experience, expertise, competencies, actions, or achievements within a community, industry, or the marketplace at large. Personal brands may be deliberately modified to reinvent a public person.


So, when did this become the norm, and do everyday humans really have a personal brand, or do we need to constantly create one to remain relevant and visible? And does having a personal brand make any difference in an already hectic, noisy online world where TikTok and Instagram are flooded with content that can at times seem self-indulgent.


I am speaking to someone who works extensively in this personal brand space. Kathryn Porritt is known around the world as the leading Iconic Strategist for personal brands. She works privately with those destined for greatness to help them take their expertise and turn it into their Iconic Empire.

Following the successful sale of her multi-million dollar eCommerce company, she established Icons Incorporated to represent the world’s elite personal brands - with branding, representation services, commercialization strategies, big-deal PR, and speaking.


Hear from Kathryn on:

  1. When did having and managing your own personal brand become a norm in modern society? Are there some examples e.g. The Kardashians or a Simon Sinek.
  2. Does a personal brand differ from your company brand if you are, for example, say Elon Musk – founder of Tesla? How do you compartmentalize that?
  3. What are the best ways to amplify your personal brand – social media has to be a part of it but does it have to be?
  4. Are there times when a personal brand can become toxic or not ideal?
  5. Do everyday folks have a personal brand they may not be aware of and how do we know what our brand personality and value proposition are?
  6. Take away: What is your final takeaway message for us on The Politics of Personal Branding?



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