May 31, 2022
A personal brand is widely recognized as the perception or impression of an individual based on their experience, expertise, competencies, actions, or achievements within a community, industry, or the marketplace at large. Personal brands may be deliberately modified to reinvent a public person.
So, when did this become the norm, and do everyday humans really have a personal brand, or do we need to constantly create one to remain relevant and visible? And does having a personal brand make any difference in an already hectic, noisy online world where TikTok and Instagram are flooded with content that can at times seem self-indulgent.
I am speaking to someone who works extensively in this personal
brand space. Kathryn Porritt is known around the world as the
leading Iconic Strategist for personal brands. She works privately
with those destined for greatness to help them take their expertise
and turn it into their Iconic Empire.
Following the successful sale of her multi-million dollar eCommerce company, she established Icons Incorporated to represent the world’s elite personal brands - with branding, representation services, commercialization strategies, big-deal PR, and speaking.
Hear from Kathryn on:
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