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The Politics of Everything

Aug 30, 2022

Persuading others to think, feel or do something is part of human nature.

My guest today has written a book entitled ‘How to Persuade’ – showing us the skills you need to get what we want. In it. Michelle Bowden provides readers with research-proven techniques to master the art of persuasion. Through engaging, real-world examples, Bowden shows how to transform your weaknesses into strengths to move people from 'no' to 'yes' - every time.


Michelle is a Certified Speaking Professional and communication skills coach. Over the past 23 years, Michelle has delivered her Persuasive Presentation Skills Masterclass more than 950 times for over 12,000 people. Her client list is a Who's Who of international business, from banking and finance to information technology, pharmaceutical, telecommunications, and retail—and her coaching has helped those businesses win multi-million-dollar bids and projects.

She is also the best-selling author of How to Present: The Ultimate Guide to Presenting Your Ideas and Influencing People Using Techniques that Actually Work.


We discuss:

  1. We hear terms like coercion which is largely negative and influence which seems to be more on trend as a term, but persuasion is not the same right? How do you define it?
  2. Every day we’re faced with moments where we either win or lose - whether it’s trying to convince your boss to approve your leave, secure a business deal or even win an argument with friends. So, what’s the key to winning more of the time?
  3. How can we tweak our communication style to be more persuasive in everyday life?
  4. Is there a process we can adopt to get more strategic on the art of persuasion?
  5. Take away: What is your final takeaway message for us on The Politics of Persuasion?





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