Apr 20, 2021
Alice Almeida is the Founder of Almeida Insights, a full-service research agency, and the Regional Head of Data, Research, and Insights for TotallyAwesome, APAC's leading Kids Digital platform which prides itself on providing safe environments for kids to be entertained. She is also on the Maxme advisory board.
Alice's career has spanned over 20 years where she has held senior data and research positions for some of Australia's largest media brands; Channel Nine, Seven, News Corp, and Fairfax. She launched her own research company (2 weeks prior to COVID hitting!) to tackle the topics that many shied away from. In particular, delving into Social Media Data Privacy and what the average Australian actually thinks and knows about it. She is not one to back away from a challenge and because of this, is constantly called on for her opinion on industry issues.
Throughout her career, she has held representative positions on industry councils, launched market first research pieces, and been called on to provide evidence and insights at the senate inquiry into Public Interest Journalism. She is well known on the conference circuit having spoken at over 65 local and international - all-around data.
In her current role at TotallyAwesome, Alice is responsible for building out insights and thought leadership pieces on how brands can safely and respectfully advertise to children and parents. As a mum herself, Alice feels protecting children's online data is a non-negotiable!
Alice will discuss in this podcast:
To see more of what Alice does go to: