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The Politics of Everything

Apr 27, 2022

Online sales rule the world. An April 2021 Adobe study showed that global e-commerce sales were hitting $4.2 trillion that year, with U.S. consumers accounting for close to one-quarter of that spending. Australia has a similar story. The pandemic forced many consumers to rely on e-commerce to get the basics as well as...


Apr 19, 2022

Celebrity endorsements have been part of the advertising game for decades, and over the past decade that has manifested into a plethora of social media marketing campaigns using famous folks as well as the rise of “micro-influencers” alongside the stable of paid talent promoting any number of products and services...


Apr 12, 2022

Corporate innovation is at the heart of any business success.

 

Bruno Pešec helps business leaders innovate profitably He is one of the rare innovators who can claim that he has worked on a regulation-defying freight train and an award-winning board game for teaching entrepreneurship and innovation.

With ten years of...


Apr 5, 2022

Voice acting sounds like a pretty niche career, right? It reminds me of the radio ads I grew up with, in the 80s and 90s – the familiar voices whose faces and names I probably never would see or know. However, through my media and PR career, I have employed scores of voiceover actors to narrate videos and...