Feb 9, 2021
Meet Kylie Green.
A marketer, entrepreneur, supporter of women in business,
networking
champion, charity worker, and mother of one. She has a 30-year long
career in a range of
entrepreneurial, marketing, and senior management roles.
At 29 years of
age, founded Kaleidoscope Marketing and sold it in 2005 to The
Photon Group of
Companies where she held the position of CEO until mid-2010. She
then founded and ran two
businesses The Oven and Adland Jobs took some time out to start a
family, joined the Board of
Directors for Layne Beachley's Aim for the Stars Foundation and
worked as an industry mentor
to several industry business owners in BTL marketing, creative
services, and PR
Last year the
ever-fearless Kylie has recently launched her fourth business, The
Lime Agency
specializing in talent management and brand partnerships. Prior to
Lime, Kylie was MD of
Kimberlin Education for 2 years, and spent a year before that in
the Comm Bank's Women in
Focus team working with many of Australia's leading female
entrepreneurs. She has been an MD
with Dentsu Aegis Network and the ApolloNation activations
businesses in Sydney, Melbourne, and Auckland as well as Synergy
Brand Experience in NZ. In 2016, she steered the agencies to
merge and rebrand as MKTG.
In this episode you will learn:
- How has the marketing world changed in the last 30 years and why is collaboration much more important?
- Do some digital campaigns that arguably work better with one agency vs a team of experts from different businesses?
- Is there ever a clear disadvantage to collaboration in business?
- Collaborating means working together but is there any proof this makes sense in business where competition can be more of a driver?
- Take away: What is your best tip for anyone embracing The Politics of Collaboration?
To connect with Kylie go to:
Amplify your ideas and get a bit political with me! To be a future podcast guest or connect with me, I can be found at: amber@amberdaines.com
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