Jul 27, 2021
Body image is a topic rife with expectations, taboo, nuance and
even debate. Nikki Parkinson is here today to discuss just that!
Her career path of journalism, fashion writing and design makes her
an ideal expert for this topic. That is because at the core of
everything that former journalist Nikki Parkinson has done in her
"second life" as a blogger, author and now fashion designer has
been aimed at helping women find their confidence through the
clothes that they wear and the life they lead.
The 54-year-old jumped out of her 20-year journalism career in her early 40s and was one of Australia's pioneers in the blogging and then influencing space before Instagram was even a thing.
Over the past 13 years, she's built Styling You, an organic, highly engaged community of Australian women aged 35-55, women who have long felt ignored by the traditional fashion industry in an era when more than ever, women in their 40s and 50s are looking for inspiration on how to dress to feel confident for their work and play lifestyles.
As a blogger and influencer, Nikki has represented national and international brands. And in 2019 she launched her own fashion label, Styling You The Label, offering Australian-made, non-boring wardrobe basics designed to simplify a busy women's wardrobes.
Styling You The Label is the first label globally to feature a model for every size that it stocks, making it easier for women to buy with confidence online. Size diversity is only the start. The label features women of different ages, heights, colours, beliefs, and ability because it values women. Nikki wants women to feel seen and included when it comes to shopping for the clothes they want to wear.
Hear from Nikki on:
To connect with Nikki: Nikki Parkinson | LinkedIn