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The Politics of Everything

Apr 5, 2022

Voice acting sounds like a pretty niche career, right? It reminds me of the radio ads I grew up with, in the 80s and 90s – the familiar voices whose faces and names I probably never would see or know. However, through my media and PR career, I have employed scores of voiceover actors to narrate videos and more recently, even be the face of a campaign and usually through connections I already had over an agency.

I'm speaking today to experienced techpreneur David Ciccarelli, the Founder, and CEO of Voices.

His business is for anyone who has been told their whole life that they have a great voice and should be on the radio, considering the exciting world of voice acting.

More than just talking, voice acting requires the ability to connect with an audience and bring a script to life, the technical capability to record, edit and export high-quality audio, and the business know-how to reply to jobs, negotiate gigs, and follow up for future work.

Income potential ranges from US$100 to $10,000 per job depending on if the work will air on broadcast television or for non-broadcast uses such as phone system recordings or internal corporate training videos.

David’s company has been written about in The New York Times, CNNMoney, BusinessWeek, Entrepreneur Magazine, and Fast Company. He has appeared on Business News Network and The Globe and Mail TV. He is currently attending Harvard Business School and is a frequent guest speaker at industry conferences. 

A big warmed-up voice welcome to David as we unpack The Politics of Voice Acting.


In this podcast, we chat about:

  1. How has the voice acting sector changed over the years?
  2. Do you need formal training to succeed and what about customized areas like accents?
  3. What specific role has new technology played in enabling anyone to become a voice actor? E
  4. Who was the best voice actor you ever worked with and why?
  5. Take away: What is your final takeaway message for us on The Politics of Voice Acting?



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